- What do they sell?
- What is there brand values ?
- who is the customer?
- what is the social /environmental impact of there business?
The corporation I have chosen to study is Kellogg's.
Kellogg'sis a brand which sells breakfast cereal products, usually as a quick packaged dry meal or snack.
Kellogg's aims are to promote a easy quick but healthy way of experiencing breakfast,it seem to me that there market is family, whether it be children or the mother trying to loose weight.The use of the fun size packaging and colourfull type and pictures entice children therfore making them more apealing to eat. I personally think the brand seems to be very versatile in its market, because it targets the family, this way when your older you will stick with the brand because you know its reliable and people like to stick with what they know Will deliver and there will be no surprise, another family apeal is that the brand it is cheap.
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